We were the first group to arrive back at The Blue Drill Hall and this was our final destination! With half an hour to spare we could relax with a couple of drinks, play some table tennis and talk about our challenges and the day as a whole. We were exhausted! There was so much to learn and we had met so many great, interesting people. We had a great experience and found it very useful to learn about the different opportunities available in Edinburgh for people working in creative industries.
We hope this opportunity will be available to future students and look forward to the 20x20 event on Tuesday! Over and out, Team yellow!
Viki, Diego, Jennifer& Isabelle
The last place we visited was Banana Row recording studio were we met Jonty who very kindly explained us what they do in the studio and the job opportunities available. There were three main roles available here: Sound engineer, musician and marketing/ media relations. They have an online presence through different social media and their website. Jonty's career path was fascinating as after his university career (studying fine art) he worked for the prison probation service as a behavioural therapist then went on to work in psychiatric nursing before retraining and turning to his current career at Banana Row. He told us to always look for job satisfaction over the money we could earn in our future careers. An interesting fact about Banana Row is its name: The original Banana Row founded in Leith and it was where the banana boat docked to deliver its banana cargo, so there you go!
Our Challenge was to create a radio advertisement to promote the Banana Row studio. This was an extremely fun task! We decided to go with a slight pun on the name Banana Row. Our final result : “ Where the best Edinburgh bands slip into the studio, Banana Row, where music meets passion”
Banana Row challenge This is our link to the Banana Row recording o soundcloud if you would like a listen
We reached our fourth destination, Whitespace, just before lunch-time. Whitespace is a marketing and design agency and their office spaces were amazing! They had a pool table, mini basketball court, ping pong table and their very own bar. It gave the impression of a very creative and exciting space to work in. The studio was found in 1997 as a design studio. They started working for clients and now work on their own campaigns and design briefs. There are currently 85 people working in different roles across the agency and they offer a wide range of job opportunities with illustrators, 3d artists, planners, copywriters, etc. They work with a huge range of media such as adverts, websites, campaigns, facebook banners, apps etc. Chris, our host for the task, continually emphasised the importance that whitespace gives to creative thought.
Our challenge here was really interesting. We had to come out with a name and a logo for an American NFL football team based in Edinburgh. We came up with the Edinburgh Unicorns! As the unicorn is the national animal of Scotland (due to folklore that the lion, the symbol for England, is the natural enemy of the unicorn) we thought this was fitting for our team.
We took the bus to our third venue as it was more convenient. When we get to Traverse Theatre we were really impressed by the building and what it had to offer. Catherine welcomed us and talked to us about the history of the theatre. The main mission of the theatre is to give opportunities to new writers with around 5-10 people under commission at any one time. The main media they use is tumbler, blog posts and the website. As a theatre space their main job opportunities are for writers, but a large variety of performers have the opportunity to perform here.
Our challenge here was to come up with a campaign to promote the current programme of ‘A Play, A Pie and A Pint.’ What we came up with was a poster campaign that would would promote the deal as “the best lunch break you’ll ever take” since the offer was a mid-day 50 minute show that offered everything needed and more for an entertaining and affordable lunch break.
Our second venue was Stills photography gallery. It was quite close to the Dovecot so we didn't need to take any transport. We had a look around the gallery and Evan (one of the four people running the gallery) spoke to us about the opportunities and exhibitions they run here. It was set up by a group of artists in 1977 so that they would have there own photography space. It is currently run by volunteers due to its charitable status, and receives help from Edinburgh Council grants and Creative Scotland funding. It is a great space for artists and photographers alike. You can browse the photo-book library (open to the public during opening hours) and use their equipment for photo development and a wide range of other media. There are also opportunities to participate in the exhibitions. Next year will be there 40th anniversary! Our challenge here was to go to a photo point on North Bridge (part of the Edinburgh Fuji photo trail) and take some shots adhering to different themes.
1. Formal Architecture
3. B&W Street Photography
4. Close Up (texture)
5. Distance (zoom out)
This was really fun, but it was so windy! The four of us chose the theme that we would like to experiment with and then we also took a 5th together.
We took a stroll to our first venue and on the way we had a chance to talk and get to know each other a little better. Challenge number one was at The Dovecot Gallery and we had a lovely warm welcome from the lady who is in charge of the social media marketing and reception. She talked to us about the gallery and its history. It is over 100 years old! The weaving hall is now situated on the site of an old Victorian swimming pool and works to an apprentice system: The apprentice begins as weavers and after 3 years of training they become master weavers.
The exhibition was a collection of Northland’s glass sculptures. We were given our challenge on how to exhibit the show and interpret the gallery space. We decided to create an event that would take place every month. The event will have the artists doing some talks and tours as well as workshops so people could experience the exhibition and the artwork first hand. These events would be open to all members of the public and all age ranges would be welcome.
Meet Diego, Jennifer, Viki & Isabelle A.K.A Team Yellow
Creative City Challenge
Our challenge started at midday with a short brief about what we were about to embark on. We were then assigned to our teams and Team Yellow was born! We were missing one person though!? I guess we will never know who they were… but now we were ready to begin! It wasn't difficult to figure out the first place (and the four following) thanks to our two members from Edinburgh (Viki and Jenifer). We had no idea what expect from our venues or challenges but we were excited to find out and get involved!